The term "Art Déco" translates as "decorative arts" and first appeared in 1925 in connection with the large Parisian exhibition "Exposition Internationale des Arts Décoratifs et Industriels Modernes". The Wiener workshops are considered the forerunners of Art Deco. They were founded in 1903 by the Secession artists Josef Hoffmann and Koloman Moser.
Typical for design objects of the Art Deco style are clear, often parallel lines, layered forms, symmetries and a geometric simplification of ornaments and shapes. Tastelessness was not in demand. Shapely elegance was aimed for. Everything should have "class".
The preceding industrialization at the beginning of the century had rigorously given priority to what could be produced by machine. Objective pragmatism prevailed. With Art Déco, the artistic, the decorative returned. Frequently used materials were chrome, but also fine woods and polished stone such as marble. Exotic and luxurious attributes were popular. Anyone who wants to take a trip back to this time will think of the glamorous furnishings of the Titanic or of illustrious societies that celebrated their prosperity in the film "The Great Gatsby". The Golden 20's were full of glamour and glamour, it was allowed to be opulent but never degenerated to tastelessness. People liked to be a bit undercooled, not to say distanced. The dandy look belongs to this epoch, but also a new androgynous, sporty image of women. The hair was worn short. The typical "bubble head" was born. One presented oneself in self-confident, elegant poses.